Social Media Marketing

This course equips students with the skills to effectively manage social media accounts and reach target audiences across platforms like Facebook, Instagram, Twitter, YouTube, Google Ads, and email marketing. Students will learn to integrate social media into cohesive marketing strategies, analyze audience behavior, and create measurable campaigns aligned with business goals. The course also covers key success metrics, including privacy, security, regulation, and emerging technologies, with opportunities for students to develop and present marketing projects.

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